Templates provide the mechanism to define content that can be applied repeatedly through automation.

An example is an Email template that can be used for email marketing to a large number of customer contacts OR an eBay Design template that can be used repeatedly for your eBay listings.

By using the template mechanism as outlined in the next sections, you can create a template with field markers in the content that are automatically replaced/merged with entity specific information as the emails or listings are constructed and dispatched.